Adidas AG; stylized as adidas since 1949 is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, 8.33% of the German football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas' revenue for 2018 was listed at €21.915 billion.Alexander McQueen brand was founded by designer Alexander McQueen in 1992. The house's early collections developed its reputation for controversy and shock tactics (earning the title "l'enfant terrible" and "the hooligan of English fashion"), with trousers aptly named "bumsters" and a collection entitled Highland Rape. Alexander McQueen staged lavish and unconventional runway shows, such as a recreation of a shipwreck for his Spring 2003 collection, Spring 2005's human chess game, and the Fall 2006 show, Widows of Culloden, which featured a life-sized hologram of supermodel Kate Moss dressed in yards of rippling fabric. In total, McQueen designed 36 collections for his London label, including his MA graduate collection.
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